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Year: 2013 Language: Inglés Document Type: Tesis

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Title: Emotional branding and logo design: exploratory study in the Information Technology market
Author: Coelho, Pedro Miguel dos Santos
Language: Inglés
Repository: 73
Subject: Logo design / Brand identity / Emotional branding / Brand associations / Desenho de logótipos / Identidade da marca / Gestão emocional da marca / Associações à marca

Acceder
Title: The choice of technological innovation modes: a multiple case study in the green lighting industry in China
Author: Guoyi, Tan
Language: Inglés
Repository: 73
Subject: Entrepreneurial enterprise / Resource / Capabilities / Technological innovation / Empresa empreendedora / Recursos / Competências / Inovação tecnológica / China

Acceder
Title: Personnel identity, organizational commitment and high performance working practice system in chinese power companies
Author: Song, Qing
Language: Inglés
Repository: 73
Subject: Organizational commitment / HPWP system / Personnel identity / Employment relationship / Compromisso organizacional / SRHED / Identidades pessoais / Relação de emprego

Acceder
Title: Research on internal service based CTS team performance management
Author: Yunhai, Zhang
Language: Inglés
Repository: 73
Subject: Internal services / Performance management / Cubic 3-dimension model / Action research / Serviços internos / Gestão do desempenho / Modelo cúbico de 3 dimensões / Pesquisa-acção

Acceder
Title: The role of social capital in the development of chinese family business: the case of Chengxin Group
Author: Jianyong, Hu
Language: Inglés
Repository: 73
Subject: Family business / Social capital / Resource-based view / Chengxin Group / China / Empresa familiar / Capital social / Teoria dos recursos

Acceder
Title: Innovation networks and clusters: the case of Chengdu Furniture Enterprise
Author: Liqiong, Sun
Language: Inglés
Repository: 73
Subject: Innovation networks / Innovation cluster / Innovation / Chengdu furniture cluster / Network analysis / Redes de inovação / Cluster de inovação / Inovação / Cluster de mobiliário de Chengdu / Análise de rede

Acceder
Title: Development of a market entry strategy and its failure or success measurement with a balanced scorecard
Author: Federlein, Johanna
Language: Inglés
Repository: 73
Subject: Market entry strategy / Balanced Scorecard / Customer acquisition / Software industry / Estratégia de entrar no um mercado novo / Aquisição de clientes / Industria de software

Acceder
Title: Organizational communication: a aiagnosis in a logistics and distribution Portuguese company
Author: Tavares, José Luís Correia
Language: Inglés
Repository: 73
Subject: Comunicação organizacional / Clima de comunicação / Barreiras na comunicação / Organizational communication / Communication climate / Communication barriers

Acceder
Title: A simulation approach to warehousing policies: the grandvision case
Author: Moreira, Luís de Castro
Language: Inglés
Repository: 73
Subject: Modelos de simulação / Cadeia de abastecimento / Politicas de gestão do armazém / Tempo de ciclo / Simulation models / Supply chain / Storage policies / Fulfillment time

Acceder
Title: The cyclical behavior of commodities and their investment benefits
Author: Pereira, Marcelo Gomes Raposo dos Santos
Language: Inglés
Repository: 73
Subject: Commodities / Cycles / Diversification / Heterogeneity / Regime-switching model / Ciclos / Diversificação / Heterogeneidade / Modelo de mudança de regime

Acceder

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