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Tesis (Magíster en Ciencias Biológicas) -- Universidad de los Andes
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Tesis
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Year:
2012
Language:
Inglés
Document Type:
Tesis
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338
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Title:
Digital communication plan for Renault Twizy
Author:
Campanha, Mafalda Isabel Biga
Language:
Inglés
Repository:
73
Subject:
Sector automóvel
/
Veículos elétricos
/
Alianças estratégicas
/
Perfil do consumidor
/
Automobile sector
/
Electric vehicles
/
Strategic alliances
/
Consumer’s profile
Acceder
Title:
Online buying behavior for entertainment products
Author:
Silva, Daniela Duarte da
Language:
Inglés
Repository:
73
Subject:
Internet
/
Buying
/
Marketing
/
Entertainment
/
Compra
/
Entretenimento
Acceder
Title:
Portuguese online consumer and buying behavior for home products
Author:
Almeida, Erika de Melo Monteiro
Language:
Inglés
Repository:
73
Subject:
E-commerce
/
Internet
/
Consumer behavior
/
Home products
/
Comércio eletrónico
/
Comportamento do consumidor
/
Produtos família
Acceder
Title:
Brand reputation and crisis management: Playstation Network case study
Author:
Pereira, João Pedro Lebre
Language:
Inglés
Repository:
73
Subject:
Relações públicas
/
Reputação
/
Gestão de crise
/
Privacidade online
/
Public relations
/
Corporate reputation
/
Crisis management
/
Online privacy
Acceder
Title:
Smart TVs: the new age of television and advertising
Author:
Ceriz, João Miguel Costa
Language:
Inglés
Repository:
73
Subject:
TV advertising
/
Smart TV
/
Connected TV
/
Television
/
TV history
/
Future advertising
/
Consumer behavior
/
Technology
Acceder
Title:
Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals
Author:
Correia, Joana Raquel Gomes
Language:
Inglés
Repository:
73
Subject:
Country image
/
COO effects
/
Portuguese origin of products
/
Footwear
/
Imagem do país
/
Efeitos do país de origem
/
Origem portuguesa de produtos
/
Calçado
Acceder
Title:
Touristic marketing: communicating a brand named Vila Real de Santo António
Author:
Ramalho, Joana
Language:
Inglés
Repository:
73
Subject:
Destination branding
/
Touristic marketing
/
Small city
/
Communication plan
/
Destination brading
/
Marketing turístico
/
Pequenos pequenos destinos
/
Plano de comunicação
Acceder
Title:
Portuguese online searching and buying behavior for personal lifestyle products and services
Author:
Cabrita, Inês Rubio
Language:
Inglés
Repository:
73
Subject:
e-Commerce
/
Buying behavior
/
Searching behavior
/
Online marketing
/
Comportamento de compra
/
Comportamento de busca de informação
/
Marketing online
Acceder
Title:
L'Oréal Professionnel Homme: redefining the market with a new extension
Author:
Fonseca, Inês Martins dos Santos Fidalgo
Language:
Inglés
Repository:
73
Subject:
Brand extension
/
Male grooming
/
Professional male market
/
Communication plan
Acceder
Title:
How can companies use social media to increase their business?
Author:
Brimbela, Frederico
Language:
Inglés
Repository:
73
Subject:
Social-media
/
Social-networks
/
Cloud computing
/
Web 2.0
Acceder
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