Refine your Search
Author
- Almeida, Júlio Miguel Moreira (1)
- Amado, Maria Alexandra Amorim (1)
- Amaral, Maria de Almeida e Silva Branco (1)
- Amorim, Inês Dias da Silva Pessoa de (1)
- Andrade, Serenela Alves de (1)
- André, Diogo Gonçalves Calvo (1)
- Anselmo, Cátia Alexandra Arez de Sousa (1)
- Antão, Raquel Rodrigues (1)
- Botelho, Márcia Filipa Martins (1)
- Brito, Sara Reimão Pinto Fauvelet de (1)
Subject
- Marketing (161)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (78)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (74)
- M31 (53)
- Comportamento do consumidor (45)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (37)
- Trabalho de projeto (31)
- Estratégias de marketing (28)
- Rede social (21)
- Marca (17)
Year
131-140 from 161 results
(0.029 seconds)
-
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo labelAuthor: Rathjen, KatharinaLanguage: InglésRepository: 73Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor
-
Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environmentAuthor: Marques, André MendesLanguage: InglésRepository: 73Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja
-
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteersAuthor: Vaughan, KalenLanguage: InglésRepository: 73
-
Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Business plan for FC Media ExperienceAuthor: Simões, Fausto de CarvalhoLanguage: InglésRepository: 73Subject: Social media / Facebook / Branding / Tourism / Marketing / Estratégias de marketing / Turismo / Rede social / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: In the eye of the (fire) storm: better safe or sorry?Author: Neves, Hélder AntónioLanguage: InglésRepository: 73Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Attitude and intention to use carsharing in Portugal: users and non-usersAuthor: Rosa, Rita MartinhoLanguage: InglésRepository: 73Subject: Carsharing / Shared mobility / Transports / Attitude / Intention / Marketing / Mobilidade / Automóvel / Modelo de transporte / Redução de custos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / M3100 / R400 / R410 / R420 / M Business administration and business economics - Marketing - Accounting - Personnel economics / R Urban, rural, regional, real estate, and transportation economics
-
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
-
Title: Antecedents and outcomes of consumer experience and engagement for luxury fashion consumersAuthor: Maximiano, Maria Guerra VitorinoLanguage: InglésRepository: 73Subject: Engagement / Luxury brands / Consumer experience / Desire / Social values / Perceived self / Involvement / Relationship quality / Subjective well-being / Marketing / Indústria de produtos de luxo / Valores sociais / Bem-estar / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723