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73
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Author
Loureiro, S. M. C.
(3)
Cortez, P.
(2)
Moro, S.
(2)
Rita, P.
(2)
Almeida, Júlio Miguel Moreira
(1)
Alturas, Bráulio
(1)
Amado, A.
(1)
Amado, Maria Alexandra Amorim
(1)
Amaral, Maria de Almeida e Silva Branco
(1)
Amorim, Inês Dias da Silva Pessoa de
(1)
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Marketing
(173)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(82)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(74)
M31
(53)
Comportamento do consumidor
(45)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(37)
Trabalho de projeto
(31)
Estratégias de marketing
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Rede social
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Marca
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Subject:
Marketing relacional
Repository:
73
Language:
Inglés
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111-120 from
173
results
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Title:
Impact of social media in sports marketing
Author:
Gadiraju, Gaurav Kumar
Language:
Inglés
Repository:
73
Subject:
Social Media
/
Sports
/
Marketing
/
Internet
/
Advertising
/
Meios de comunicação
/
Marketing desportivo
/
Marketing eletrónico
/
Estratégias de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Stripping customers' feedback on hotels evaluation through data mining
Author:
Coelho, Joana Pinto
Language:
Inglés
Repository:
73
Subject:
Indústria hoteleira
/
Turismo
/
DATA MINING
/
Marketing
/
Customer feedback
/
Customer reviews
/
Online reviews
/
Knowledge extraction
/
Modeling
/
Sensitivity analysis
/
Las Vegas
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buy
Author:
Omarji, Muhamad Sabbir Mussá
Language:
Inglés
Repository:
73
Subject:
Private Label Brands
/
National Brands
/
Consumer Neuroscience
/
Consumer Goods
/
Marketing
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Preferência do consumidor
/
Marca branca
/
Marca fabricante
/
Neurociência
/
Bens de consumo
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
Title:
The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian market
Author:
Cola, Maria Teresa Guiomar Espada Saião
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Expansion
/
Strategy
/
Marketing
/
Internacionalização
/
Estratégia empresarial
/
Gestão do produto
/
Produto alimentar
/
Fruticultura
/
Domínio/Área Científica::Ciências Sociais
/
M16
/
M31
/
Q17
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Q Agricultural and natural resource economics - Environmental and ecological economics
Acceder
Title:
A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author:
Moro, S.
/
Cortez, P.
/
Rita, P.
Language:
Inglés
Repository:
73
Subject:
Banking
/
Data mining
/
Divide and conquer
/
Feature selection
/
Marketing
/
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
Acceder
Title:
Sentiment analysis in retail: the case of Parfois facebook page
Author:
Teixeira, António José dos Santos
Language:
Inglés
Repository:
73
Subject:
Sentiment analysis
/
Social Media
/
Facebook
/
Retail
/
Marketing
/
Rede social
/
Venda a retalho
/
Comportamento do consumidor
/
Algoritmo
/
Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
Acceder
Title:
Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author:
Amado, A.
/
Cortez, P.
/
Rita, P.
/
Moro, S.
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Literature analysis
/
Research trends
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans
Author:
Lopes, Cristiana Matos
Language:
Inglés
Repository:
73
Subject:
Brand loyalty
/
Club identity
/
Sports fans
/
Willingness to sacrifice
/
Sport Lisboa e Benfica
/
Marketing
/
Clube desportivo
/
Fã
/
Identidade coletiva
/
Fidelidade à Marca
/
Sacrifício
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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