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Repository: 73 Document Type: Tesis Year: 2014 Language: Inglés

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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

Acceder
Title: Towards a hybrid city: rethinking aarhus through an institute for (X)
Author: Henriques, Carolina Neto
Language: Inglés
Repository: 73
Subject: Resilience / Hybrid city / Actor-network theory / Temporary urbanism / Future scenarios

Acceder
Title: The impact of luxury values and luxury marketing factors on generation y's behavioural intentions
Author: Carvalho, Raquel Maia Rebelo Varandas de
Language: Inglés
Repository: 73
Subject: Luxury values / Theory of planned behaviour / Luxury marketing / Generation Y. / Valores de luxo / Teoria do comportamento planeado / Marketing de luxo / Geração Y.

Acceder
Title: Matching knowledge management and human capital management : towards an integrative framework
Author: Lamy, Pedro Miguel de Magalhães
Language: Inglés
Repository: 73
Subject: Human capital / Knowledge management / Knowledge management practices / Leadership / Creativity / Motivation / Recruitment / New ideas generation / Employee competence / Gestão de recursos humanos

Acceder
Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

Acceder
Title: It takes two flints to make a fire : understanding work engagement at the team level
Author: Costa, Patrícia Lopes
Language: Inglés
Repository: 73
Subject: Team work engagement / Teamwork / Employee engagement / Interpersonal team processes / Work engagement de equipa / Trabalho em equipa / “Engagement” dos colaboradores / Processos interpessoais de equipa

Acceder
Title: Marketing communication plan : Century 21 global
Author: Avelino, Ricardo António Teixeira
Language: Inglés
Repository: 73
Subject: Marketing communication / Communication plan / Real Estate / Residential tourism / Comunicação em marketing / Plano de comunicação / Sector imobiliário / Turismo residencial

Acceder
Title: The mechanism of rural finance and the increase of farmers' income: a study of urban and rural regions in China
Author: HE, Jie
Language: Inglés
Repository: 73
Subject: Coordinated development in urban and rural regions / Rural finance / Increase of farmers’income / Financial service mechanism / Financial risks / Financiamento rural / Desenvolvimento coordenado de zonas rurais e urbanas / Aumento de rendimento dos agricultores / Mecanismo para serviços financeiros / Riscos financeiros

Acceder
Title: Chinese hospital public-private partnership : three case studies in Guangdong Province
Author: FENG, Changsen
Language: Inglés
Repository: 73
Subject: PPP / CHPPP / Knowledge transfer / Effective cooperation / Transferência de conhecimento / Cooperação

Acceder
Title: Construction of hospital organizational culture after transformation of public hospitals : the case of R Hospital
Author: Zhenxiang, Rong
Language: Inglés
Repository: 73
Subject: Hospital transformation / Cultural integration / Organizational culture model / Case study / Transformação hospitalar / Integração cultural / Cultura organizacional / China / Estudo de casos

Acceder

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