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Document Type: Tesis Repository: 73 Year: 2013 Language: Inglés

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Title: The effects of celebrity endorsement on consumers purchasing intentions
Author: Carvalho, António Filipe Esteves Miguel de
Language: Inglés
Repository: 73
Subject: Celebrity endorsement / Purchase intentions / Endosso de celebridades / Intenções de compra

Acceder
Title: The influence of rating notations on the government bond yields of Greece, Ireland and Portugal: an econometric approach
Author: Ganito, Miguel Primo
Language: Inglés
Repository: 73
Subject: Dívida soberana / Influência / Government bond yields / Notações de rating / Sovereign debt / Influence / Rating Notations

Acceder
Title: The effect of corporate governance quality on the strategic use of Non-GAAP disclosures to beat earnings benchmarks
Author: Nunes, Filipa dos Reis
Language: Inglés
Repository: 73
Subject: Non-GAAP measures / Pro forma / Earnings benchmarks / Corporate governance / Medidas non-GAAP / Benchmarks referentes a indicadores de rentabilidade / Governação das sociedades

Acceder
Title: Backtesting var models: an application to Caixa Geral de Depóstitos
Author: Ruivo, Raquel Costa Carvalho
Language: Inglés
Repository: 73
Subject: Backtesting / Historical simulation / Value-at-risk / Caixa Geral de Depósitos / Simulação histórica

Acceder
Title: Process of internationalization of “Tejo Brinde” to Brazil
Author: Pereira, Pedro Rafael Moura
Language: Inglés
Repository: 73
Subject: Internacionalização / Portugal / Investimento / Brasil / Negócios

Acceder
Title: The role of macroeconomics in the portuguese stock market
Author: Gonçalves, Paulo José Ribeiro
Language: Inglés
Repository: 73
Subject: Fatores de risco / Variáveis macroeconómicas / Modelo OLS / PSI 20 / Risk factors / Macroeconomic variables / OLS model / PSI 20 Index

Acceder
Title: Three essays on the global financial crisis of 2007-2008
Author: Bhimjee, Diptes Chandrakante Prabhudas
Language: Inglés
Repository: 73
Subject: Global financial crisis / Early warning systems / Heterogeneous regime-switching model / Euro area sovereign debt / Crise financeira global / Sistemas de detecção antecipada / Modelo HRSM-S / Dívida soberana da zona euro

Acceder
Title: Hunting the new business ground in China : how to deal with the cross cultural issues in marketing
Author: Wu, Xiao
Language: Inglés
Repository: 73
Subject: Cross-culture management / Case-studies / Chinese marketing

Acceder
Title: Primark’s e-marketing plan
Author: Azevedo, Yorete Marlene Campos de
Language: Inglés
Repository: 73
Subject: E-marketing / E-marketing plan / E-commerce / Interactive advertising

Acceder
Title: Interbank payment flows in Portugal: an empirical analysis
Author: Silva, Vânia Gomes de Carvalho Gramaça da
Language: Inglés
Repository: 73
Subject: Sistemas de pagamentos / RTGS / TARGET2 / Pagamentos interbancários / Payment systems / Interbank payments

Acceder

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