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Year: 2016 Year: 2019 Year: 2017 Language: Inglés Repository: 73

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Title: Exploring behavioural branding, brand love and co-creation
Author: Kaufmann, H. R. / Loureiro, S. M. C. / Manarioti, A.
Language: Inglés
Repository: 73
Subject: Brand love / Brand loyalty / Brand communities / Brand co-creation / Behavioral branding / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Brand love relationship: a true love or a missing story?
Author: Ferreira, E. S. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Brand love / Emotional commitment / Positive psychology / Relationship / Self-ideal concept

Acceder
Title: An empiric analysis of the online market for the adventure travel tourism industry in Germany
Author: Loureiro, S. M. C. / Sarmento, E. M. / Witt-Dörring, C.
Language: Inglés
Repository: 73
Subject: Adventure travel tourism / Online experience economy / Generation Y

Acceder
Title: The management of linguistic and cultural minorities in a national state
Author: Bussotti, L.
Language: Inglés
Repository: 73
Subject: Linguistic Minorities / Multiculturalism / Italy

Acceder
Title: A history of Italian citizenship laws during the era of the monarchy (1861-1946)
Author: Bussotti, L.
Language: Inglés
Repository: 73
Subject: Italian citizenship / Nation / Fascism / Legal innovation

Acceder
Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: How gender affects the buying-decision process among consumers of luxury goods
Author: Lindo, Maria Vitória Sá Quental de Melo
Language: Inglés
Repository: 73
Subject: Luxury brands / Gender / Purchase intention / Consumer motivations / Comportamento do consumidor / Motivação do consumidor / Marca / Indústria de produtos de luxo / Género / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Marketing persona formulation and content strategy analysis for PHC Software, SA
Author: Francisco, Ana Rita Belo Pereira
Language: Inglés
Repository: 73
Subject: Estratégias de marketing / Marketing eletrónico / Motivação do consumidor / Ferramentas estratégicas / Trabalho de projeto / Marketing / Personas / Marketing content / PHC Software / Conteúdo de Marketing / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Practice theory in practice: critical anthropology in Galicia and Portugal in the 1970s
Author: O'neill, B. J.
Language: Inglés
Repository: 73
Subject: Practice theory / Critical anthropology / Fieldwork / Galicia / Portugal

Acceder
Title: 3D PIC simulations of collisionless shocks at lunar magnetic anomalies and their role in forming lunar swirls
Author: Bamford, R. A. / Alves, E. P. / Cruz, F. / Kellett, B. J. / Fonseca, R. A. / Silva, L. O. / Trines, R. M. G. M. / Halekas, J. S. / Kramer, G. / Harnett, E. / Cairns, R. A. / Bingham, R.
Language: Inglés
Repository: 73
Subject: Acceleration of particles / Magnetic fields / Moon / Planets and satellites / Plasmas / Shock waves / Domínio/Área Científica::Ciências Naturais::Ciências Físicas

Acceder

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