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73
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Barbas Arribas, Coral, dir.
(2)
Almeida, João Tiago Coelho de
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Amador, Marta Alexandra Ribeiro
(1)
Anjo, Mafalda de Medeiros Faria Cara de
(1)
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(1)
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(1)
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(1)
Avelino, Ricardo António Teixeira
(1)
Avelino, Sandra Filipa Raposo
(1)
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(1)
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Strategy
(7)
Portugal
(6)
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2014
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Year:
2015
Year:
2014
Language:
Inglés
Document Type:
Tesis
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165
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Title:
Using sport marketing to reach consumers
Author:
Jovanović, Bojan
Language:
Inglés
Repository:
73
Subject:
Sport marketing
/
Sponsorship
/
Brand awareness
/
Purchase decision
/
Sponsorship recognition
/
Marketing desportivo
/
Patrocínio
/
Reconhecimento da marca
/
Decisão de compra
/
Reconhecimento de patrocínio
Acceder
Title:
Face evaluation: an embodied cognitive approach
Author:
Toscano, Hugo Miguel de Sá
Language:
Inglés
Repository:
73
Subject:
Face evaluation
/
Embodiment
/
Action
/
Facial features
/
Dominance
/
Trustworthiness
/
Avaliação de faces
/
Cognição corporalizada
/
Ação
/
Propriedades faciais
/
Dominância
/
Confiança
Acceder
Title:
National railway museum’s quest for visitors: an integrative proposal
Author:
Vilar, Pedro Afonso Figueiredo
Language:
Inglés
Repository:
73
Subject:
Integrative strategic proposal
/
Sustainability through visitors
/
Museological sector
/
National Railway Museum
/
Proposta estratégica integradora
/
Sustentabilidade por intermédio de visitantes
/
Sector museológico
/
Museu Nacional Ferroviário
Acceder
Title:
Endogenous preferences: how credit affects households’ financial assets
Author:
Farinha, Rui Alexandre Creado da Silva
Language:
Inglés
Repository:
73
Subject:
Endogenous preferences
/
Credit
/
Financial assets
/
Liquidity preference
/
Preferências endógenas;
/
Crédito
/
Ativos financeiros
/
Preferência pela liquidez
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
Motivations on online book-shopping of university students in China
Author:
Zhang, Weisheng
Language:
Inglés
Repository:
73
Subject:
Motivation
/
Utilitarian value
/
Hedonic value
/
Online book shopping
/
Motivação
/
Valor utilitarista
/
Valor hedonista
/
Compras de livros online
Acceder
Title:
The impact of economic crisis on SMES’ strategy and HRM: the case of a Portuguese family firm
Author:
Certã, André Filipe Oliveira
Language:
Inglés
Repository:
73
Subject:
GRH
/
Crise económica
/
PMEs
/
Resiliência organizacional
/
HRM
/
Economic crisis
/
SMEs
/
Organizational resilience
Acceder
Title:
To franchise or not: “Maerl vs APatita” case
Author:
Santos, Joana Nunes Vaz dos
Language:
Inglés
Repository:
73
Subject:
Jewellery market
/
Franchising
/
Free cash flows
/
Investment decision
/
Mercado da joalharia
/
Cash Flows libertos
/
Decisão de investimento
Acceder
Title:
UBB expansion plan: Spain
Author:
Sousa, André Henderson
Language:
Inglés
Repository:
73
Subject:
Entrepreneurship
/
Internationalization
/
Brand
/
Merchandise
/
Empreendedorismo
/
Internacionalização
Acceder
Title:
Multivariate Garch modelling for european banking and portuguese firms
Author:
Teixeira, Joana Isabel Duarte Mouro Franco
Language:
Inglés
Repository:
73
Subject:
Market capitalization
/
Correlations
/
Return rates
/
Volatility
/
Capitalização bolsista
/
Correlações
/
Taxas de retorno
/
Volatilidade
Acceder
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