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Repository
73
(162)
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Author
Almeida, David F. T.
(1)
Almeida, Júlio Miguel Moreira
(1)
Amado, Maria Alexandra Amorim
(1)
Amaral, Maria de Almeida e Silva Branco
(1)
Amorim, Inês Dias da Silva Pessoa de
(1)
Andrade, Serenela Alves de
(1)
André, Diogo Gonçalves Calvo
(1)
Anselmo, Cátia Alexandra Arez de Sousa
(1)
Antão, Raquel Rodrigues
(1)
Botelho, Márcia Filipa Martins
(1)
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Subject
Marketing
(161)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(78)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(74)
M31
(53)
Comportamento do consumidor
(45)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(37)
Trabalho de projeto
(31)
Estratégias de marketing
(28)
Rede social
(21)
Marca
(17)
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2018
(79)
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(36)
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(34)
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(16)
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Document Type
Tesis
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Inglés
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Subject:
Marketing social
Language:
Inglés
Document Type:
Tesis
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162
results
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Title:
Main contribution of iconic attractions towards increasing popularity of tourism destinations: an analysis of twitter posts and locations
Author:
Imanbay, Anel
Language:
Inglés
Repository:
73
Subject:
Iconic attractions
/
Text mining
/
Marketing
/
Turismo
/
Rede social
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Marketing persona formulation and content strategy analysis for PHC Software, SA
Author:
Francisco, Ana Rita Belo Pereira
Language:
Inglés
Repository:
73
Subject:
Estratégias de marketing
/
Marketing eletrónico
/
Motivação do consumidor
/
Ferramentas estratégicas
/
Trabalho de projeto
/
Marketing
/
Personas
/
Marketing content
/
PHC Software
/
Conteúdo de Marketing
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Chic by Choice - customer loyalty programme
Author:
Pinto, Marta de Bragança Barahona Mendes
Language:
Inglés
Repository:
73
Subject:
Chic by Choice
/
Fashion
/
Hiring
/
Marketing
/
Loyalty
/
Customer Loyalty
/
Programme
/
e-service
/
Plano de marketing
/
Comércio eletrónico
/
Fidelidade à Marca
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Development and application of a framework for the creation of a food startup in Germany
Author:
Cierpiol, Marie-Luise
Language:
Inglés
Repository:
73
Subject:
Startup
/
Food industry
/
Germany
/
Strategy
/
Gestão internacional
/
Start-up
/
Indústria alimentar
/
Estratégia empresarial
/
Marketing
/
Alemanha
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Impact of social media in sports marketing
Author:
Gadiraju, Gaurav Kumar
Language:
Inglés
Repository:
73
Subject:
Social Media
/
Sports
/
Marketing
/
Internet
/
Advertising
/
Meios de comunicação
/
Marketing desportivo
/
Marketing eletrónico
/
Estratégias de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Stripping customers' feedback on hotels evaluation through data mining
Author:
Coelho, Joana Pinto
Language:
Inglés
Repository:
73
Subject:
Indústria hoteleira
/
Turismo
/
DATA MINING
/
Marketing
/
Customer feedback
/
Customer reviews
/
Online reviews
/
Knowledge extraction
/
Modeling
/
Sensitivity analysis
/
Las Vegas
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buy
Author:
Omarji, Muhamad Sabbir Mussá
Language:
Inglés
Repository:
73
Subject:
Private Label Brands
/
National Brands
/
Consumer Neuroscience
/
Consumer Goods
/
Marketing
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Preferência do consumidor
/
Marca branca
/
Marca fabricante
/
Neurociência
/
Bens de consumo
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
Title:
The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian market
Author:
Cola, Maria Teresa Guiomar Espada Saião
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Expansion
/
Strategy
/
Marketing
/
Internacionalização
/
Estratégia empresarial
/
Gestão do produto
/
Produto alimentar
/
Fruticultura
/
Domínio/Área Científica::Ciências Sociais
/
M16
/
M31
/
Q17
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Q Agricultural and natural resource economics - Environmental and ecological economics
Acceder
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