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Title: Digital strategy in master programs in management in PortugalAuthor: Silva, Teresa Baeta daLanguage: InglésRepository: 73Subject: Management / Higher education marketing / Masters in management in Portugal / Master programs in management / Marketing strategy in higher education in Portugal / Digitalization in universities and institutions / Social Media / Digital / Globalization / Internet / Quality evaluation and mobile business / ICT Management / Gestão / Marketing / Ensino superior / Digitalização / Rede social / Avaliação da qualidade / Globalização / Portugal / Domínio/Área Científica::Ciências Sociais / M100 / M150 / M160 / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Consumers' perception of corporate social responsability: the example of eco-designAuthor: Rioux, BéréniceLanguage: InglésRepository: 73
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Title: Zara's case study: the strategy of the fast fashion pioneerLanguage: InglésRepository: 73Subject: Fast Fashion / Marketing / Strategy / Generations of consumer / Estratégias de marketing / Indústria têxtil / Moda / Comportamento do consumidor / Comércio eletrónico / Geração / Caso pedagógico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L1 / L81 / M31 / J Labor and demographic economics / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsAuthor: Caetano, Ana Rita AmaralLanguage: InglésRepository: 73Subject: Hospitality / Luxury hotels industry / User-generated content / Facebook / Indústria hoteleira / Marketing / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / Z33 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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