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Title: The influence of new trends in store atmospherics on customer experience in a convenience store environment in PortugalAuthor: Narendra, Dharmite TusharLanguage: InglésRepository: 73
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Title: Building online content on offline moments: opportunities for brands in social mediaAuthor: Penke, Anna-KatharinaLanguage: InglésRepository: 73
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Title: The cross-influence of social networks to leverage luxury fashion brandsAuthor: Romão, Maria Teresa GuimarãesLanguage: InglésRepository: 73
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Title: The relationships between portuguese banks and their customers in a recessionary contextAuthor: Nunes, Paulo Filipe FigueiredoLanguage: InglésRepository: 73Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca
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Title: The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumerLanguage: InglésRepository: 73Subject: Online booking websites / Marketing / Electronic trust / Purchase intentions / Página web / Turismo / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / C12 / M31 / C Mathematical and quantitative methods / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: New trends in marketing: the impact in convenience store's atmosphereLanguage: InglésRepository: 73Subject: Retail / New trends in marketing / Store atmosphere / Conveniece store / Marketing / Lojas de conveniência / Diversidade / Decoração / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M39 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How do political actors trace voters?Author: Mendes, Artur Filipe RibeiroLanguage: InglésRepository: 73Subject: Political marketing / Targeting / Public opinion / Public popularity / Marketing / Política / Lideres políticos / Partidos políticos / Popularidade / Opinião pública / M31 / M38
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Title: An cross-culture study on the differences of advertising adaptation managementAuthor: Cen TaoLanguage: InglésRepository: 73Subject: Advertisement / Hofstede´s theory / Cultural dimensions / Cross-culture advertisement / Marketing / Gestão / Marketing internacional / Análise transcultural / Estratégias de marketing / Publicidade / Teoria de Hofstede / Estudos transculturais / Adaptação de publicidade local / Domínio/Área Científica::Ciências Sociais
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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities contextAuthor: Marques, Maria Inês LameirasLanguage: InglésRepository: 73
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Title: Drop-shipping apparel products to german football fans by peppermindsAuthor: Gutsche, TobiasLanguage: InglésRepository: 73
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