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73
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Macias, Margarida Catalão Fontan
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Year:
2021
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2019
Subject:
Fidelidade
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M130
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Title:
How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush
Author:
Macias, Margarida Catalão Fontan
Language:
Inglés
Repository:
73
Subject:
Subscription
/
Customer relationship
/
Green products
/
Retention
/
Subscrições
/
Relacionamento com clientes
/
Produtos “Verdes”
/
Retenção
/
Marketing relacional
/
Estratégia organizacional
/
Comunicação
/
CRM Customer relationship management
/
Comportamento do consumidor
/
Fidelidade
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M130
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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