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2020
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Loyalty
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Title:
O impacto da reputação corporativa na confiança, satisfação e lealdade dos clientes bancários: comparação entre as marcas Activobank e Millennium BCP
Author:
Mateus, Joana Silva
Language:
Portugués
Repository:
73
Subject:
Reputação corporativa
/
Confiança
/
Satisfação
/
Lealdade
/
Switching costs
/
Setor bancário
/
ActivoBank
/
Millennium bcp
/
Corporate reputation
/
Trust
/
Satisfaction
/
Loyalty
/
Banking sector
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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