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Title:
Adaptación y validación de una escala de medición de valor percibido para el uso de tarjetas de crédito de marca compartida en población colombiana
Author:
Neme Chaves, Samir Ricardo
/
Forero Molina, Sara Catalina
/
Facultad de Mercadeo
Language:
Desconocido
Repository:
40
Subject:
Valor percibido
/
Tarjetas de crédito
/
Marca compartida
/
Población colombiana
/
Perceived value
/
Credit cards
/
Co-branded
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Colombian population
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Finance
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Economy
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Economic development
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Finanzas
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Economía
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