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Repository
73
(3)
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Author
Godinho, Catarina Maria Jorge
(1)
Martins, Miguel Ângelo
(1)
Mendes, Sara Vaz de Barros Nunes
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M31
(3)
Millennials
(3)
Portugal
(3)
Comportamento do consumidor
(2)
Brand loyalty
(1)
Buying behavioral intention
(1)
Comportamento
(1)
Ethics
(1)
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Year
2018
(3)
2019
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2020
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Year:
2019
Subject:
Millennials
Subject:
M31
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Title:
Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior
Author:
Godinho, Catarina Maria Jorge
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Millennials
/
Theory of planned behavior
/
Motivation
/
Buying behavioral intention
/
Marketing ambiental
/
Comportamento
/
Gestão
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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