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Title: Portuguese millennials and green buying behavioral intentions: application of the theory of planned behaviorAuthor: Godinho, Catarina Maria JorgeLanguage: InglésRepository: 73Subject: Green marketing / Millennials / Theory of planned behavior / Motivation / Buying behavioral intention / Marketing ambiental / Comportamento / Gestão / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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