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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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2017
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2015
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Inglés
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Title:
Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
Author:
Gabeur, Hortense
Language:
Inglés
Repository:
73
Subject:
Word-of-mouth
/
Electronic word-of-mouth
/
Consumer’s behavior
/
Online feedbacks
/
Marketing
/
Satisfação do consumidor
/
Comunicação interativa
/
Chat
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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