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Title:
Avaliação da brand equity em realidade de fusão: caso Zon Optimus
Author:
Dias, Vanda Filipa Costa
Language:
Portugués
Repository:
73
Subject:
Avaliação de marca
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Modelos de avaliação de marca
/
Fusões
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Aquisições
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Brand
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Brand equity
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Models of valuation brand
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