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Year: 2015 Repository: 73 Subject: Brazil Document Type: Tesis Language: Inglés

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Title: Evaluating CSR perceived image in Brazil and Portugal in the food and drug retail industry
Author: Kang, William Saung Woo
Language: Inglés
Repository: 73
Subject: Responsabilidade social corporativa / Imagem / Brasil / Portugal / Retalho / Comparação entre países / Corporate social responsibility / Image / Brazil / Retail / Cross-country study

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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

Acceder
Title: An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions
Author: Búrcio, Carlos Manuel Súcia
Language: Inglés
Repository: 73
Subject: Country personality / Country image / Behavioral intentions / Portugal / Brazil / Personalidade do país / Imagem do país / Intenção comportamental

Acceder
Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

Acceder
Title: Impact of real exchange rate volatility on foreign direct investment inflows in Brazil
Author: Martins, José Filipe de Sousa
Language: Inglés
Repository: 73
Subject: Foreign direct investment / Real effective exchange rate volatility / Brazil / ARDL Models / Investimento direto estrangeiro / Volatilidade da taxa de câmbio real efectiva / Brasil / Modelos ARDL

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