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Repository
73
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Bilro, Ricardo Jorge Godinho
(1)
Carvalho, Marta Fevereiro
(1)
Fialho, Catarina Pina
(1)
Ramos, M.
(1)
Sequeira, N.
(1)
Sousa, André Henderson
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
(1)
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Subject
Brand
(5)
Marca
(3)
Brand image perceptions
(1)
Business to business
(1)
City branding
(1)
Comportamento de Consumidor
(1)
Corporate credibility
(1)
Corporate personality scale
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2015
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Year:
2015
Language:
Inglés
Subject:
Brand
Repository:
73
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Title:
Macao as a brand : can city branding change Macao’s image perceptions?
Author:
Carvalho, Marta Fevereiro
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand image perceptions
/
Differentiation
/
City branding
/
Marca
/
Percepções da imagem de marca
/
Diferenciação
/
Marca da cidade
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
UBB expansion plan: Spain
Author:
Sousa, André Henderson
Language:
Inglés
Repository:
73
Subject:
Entrepreneurship
/
Internationalization
/
Brand
/
Merchandise
/
Empreendedorismo
/
Internacionalização
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
Title:
Create, build and manage online brands for internet companies
Author:
Bilro, Ricardo Jorge Godinho
Language:
Inglés
Repository:
73
Subject:
Internet marketing
/
Online marketing
/
Digital marketing
/
Brand
/
Online brand management
/
Marketing de internet
/
Marketing online
/
Marketing digital
/
Marca
/
Gestão de marcas online
Acceder
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