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Year: 2014 Subject: Branding Repository: 73 Language: Inglés

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Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?
Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet

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Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines
Author: Francisquinho, Ana Margarida Nunes
Language: Inglés
Repository: 73
Subject: Medicine type / Consumer behaviour / Branding

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