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Year:
2010
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Modeling
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Title:
A proposal to improve marketing efectiveness in a business to business model
Author:
Silvino, Pedro Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Eficiência
/
Eficácia
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Retorno
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Investimento
/
ROMI
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Modelação
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Business
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Effectiveness
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