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73
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Carvalho, Raquel Maia Rebelo Varandas de
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Generation Y.
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Geração Y.
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Luxury marketing
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Luxury values
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Marketing de luxo
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Teoria do comportamento planeado
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Theory of planned behaviour
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Valores de luxo
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2014
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Subject:
"[pt] CONEXAO MIDIATICA"
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Title:
The impact of luxury values and luxury marketing factors on generation y's behavioural intentions
Author:
Carvalho, Raquel Maia Rebelo Varandas de
Language:
Inglés
Repository:
73
Subject:
Luxury values
/
Theory of planned behaviour
/
Luxury marketing
/
Generation Y.
/
Valores de luxo
/
Teoria do comportamento planeado
/
Marketing de luxo
/
Geração Y.
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