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Loureiro, S. M. C.
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Bilro, R.G.
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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Subject:
"[en] FASHION BRANDS"
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82
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Title:
Fashion luxury brands: bridging the gaps between cutting-edge fashion and corporate social responsibility concerns
Author:
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Generation Y
/
Corporate social responsibility
/
Luxury fashion brands
Acceder
Title:
Slow-Fashion :¿qué insights del consumidor de Fast-Fashion se pueden traducir al Slow-Fashion para volverlo un modelo de masa?
Author:
Maldonado Pardo, María Camila
Language:
Español
Repository:
21
Subject:
Preferencias de los consumidores - Investigaciones - Estudio de casos
/
Análisis de mercadeo - Investigaciones - Estudio de casos
/
Moda - Mercadeo - Investigaciones
/
Logística en los negocios - Investigaciones - Estudio de casos
Acceder
Title:
Fashion brands communicating and interacting in Instagram: a netnography approach
Author:
Loureiro, S. M. C.
/
Serra, J.
/
Guerreiro, J.
Language:
Inglés
Repository:
73
Subject:
Fashion brands
/
Online communication
/
Instagram
/
Netnography
Acceder
Title:
Explore the perception of millennial generation about csr in fashion luxury brands
Author:
Pinto, Maria Clara Laso
Language:
Inglés
Repository:
73
Subject:
Millennial generation
/
Corporate social responsibility
/
Fashion luxury brands
/
Geração milénio
/
Responsabilidade social corporativa
/
Marcas de moda de luxo
Acceder
Title:
Customers’ online interaction experiences with fashion brands: e-information and e-buying
Author:
Loureiro, S. M. C.
/
Amorim, M.
Language:
Inglés
Repository:
73
Subject:
Perceived fashion website quality
/
Social influence and recommendation
/
Experience
/
Sources of credibility
/
Performance expectancy
/
Customer satisfaction
/
Trust
/
Word-of-mouth
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands
Author:
Santos, J. F.
/
Bilro, R.G.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The role of exploration and exploitation in design for luxury fashion brands
Author:
Pedro, Yael
Language:
Inglés
Repository:
73
Subject:
Exploration
/
Exploitation
/
Design process
/
Luxury
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L670
/
L10
/
L Industrial organization
Acceder
Title:
The cross-influence of social networks to leverage luxury fashion brands
Author:
Romão, Maria Teresa Guimarães
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Indústria de produtos de luxo
/
Rede social
/
Imagem de marca
/
Luxury marketing
/
Social media
/
Brand image
/
Data mining
/
Marketing de luxo
/
Redes sociais
/
Domínio/Área Científica::Ciências Naturais
Acceder
Title:
Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands
Author:
Dos Santos, J. F.
/
Bilro, R.G.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
massclusivity
/
brand love
/
online brand communities
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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