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Subject: Wine industry Year: 2015 Year: 2013

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Title: Implementation of a service-dominant logic in a Portuguese SME wine seller
Author: Fernandes, Miguel Jorge do Carmo Francisco Morgado
Language: Inglés
Repository: 73
Subject: Service-dominant logic / Costumer experience / Wine / SME / Strategic marketing / Experiência do cliente / PME vínicola / Marketing estratégico

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