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73 (1)

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Bandeira, Patrícia Alexandra Santos (1)

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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Estudo de casos (1)
Fast-fashion (1)
Fidelidade à Marca (1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Valor Subject: Marketing Document Type: Tesis Year: 2019

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Title: Fatores de valor na perspetiva dos clientes da ZARA e da H&M
Author: Bandeira, Patrícia Alexandra Santos
Language: Portugués
Repository: 73
Subject: Valor / Perceção de valor / Recomendação / Fast-fashion / ZARA / H&M / Value / Perception of value / Recommendation / Gestão da marca / Valor da marca / Satisfação do cliente / Fidelidade à Marca / Marketing / Estudo de casos / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M10 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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