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Bravo Morales, Mercedes
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Gonçalves, Nuno Miguel Arsénio Madeira
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Vasquez-Parraga, Arturo Z.
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Title:
Avaliação dos pressupostos para adopção de um sistema de marketing relacional aplicado à grande distribuição
Author:
Gonçalves, Nuno Miguel Arsénio Madeira
Language:
Portugués
Repository:
73
Subject:
Grande Distribuição
/
Marketing Relacional
/
Qualidade do Relacionamento
/
Fidelização
/
Satisfação
/
Confiança
/
Compromisso
/
CRM
/
RFID
/
Big distribution
/
Relationship Marketing
/
Relationship Quality
/
Customer Loyalty
/
Satisfaction
/
Trust
/
Commitment
Acceder
Title:
Lealtad en el Aire: Factores Reales y Ficticios de la Formacion de Lealtad del Pasajero de Líneas Aereas
Author:
Bravo Morales, Mercedes
/
Zamora Gonzalez, Jorge
/
Vasquez-Parraga, Arturo Z.
Language:
Español
Repository:
27
Subject:
Customer Loyalty
/
Commitment
/
Loyalty Programs
/
Trust
/
Satisfaction
/
Airline Passenger
Acceder
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