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Subject: Sampling Language: Español Year: 2007

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Title: Medición de la calidad del servicio. Desarrollo de escalas frente a medidas de un solo ítem. Estudio comparativo
Author: Martínez García, José Antonio / Martínez Caro, Laura
Language: Español
Repository: 72
Subject: Medición de la calidad / Marketing de servicios / Escala Likert / Muestreo / Ecuaciones estructurales de modelos / Measuring quality / Marketing services / Likert Scale / Sampling / Structural equation models / Comercialización e Investigación de Mercados

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