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73 (2)

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Gonçalves, Raquel Gomes Freire (1)
Laureano, R. M. S. (1)
Moro, S. (1)
Santos, M. R. C. (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Reputation (2)
Brand awareness (1)
Brand management (1)
Communication strategy (1)
Crise (1)
Estratégias de comunicação (1)
Gestão da marca (1)
Gestão de empresas (1)
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2019 (2)
2020 (2)

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Inglés (2)

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Subject: Reputation Language: Inglés Year: 2019 Year: 2020

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Title: Unveiling research trends for organizational reputation in the nonprofit sector
Author: Santos, M. R. C. / Laureano, R. M. S. / Moro, S.
Language: Inglés
Repository: 73
Subject: Nonprofit organizations / Reputation / Text mining / Topic modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Brand sabotage: managing social media and reputational crises in utility companies
Author: Gonçalves, Raquel Gomes Freire
Language: Inglés
Repository: 73
Subject: Brand awareness / Social media crises / Utility companies / Online communities and followers / Relational marketing / Reputation / Brand management / Communication strategy / Gestão de empresas / Rede social / Crise / Sector energético / Marketing relacional / Gestão da marca / Estratégias de comunicação / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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