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Teixeira, António Alexandre Rodrigues
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Brand love
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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2020
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Title:
A relação entre o product placement e o brand love e consequente efeito para a marca-produto
Author:
Teixeira, António Alexandre Rodrigues
Language:
Portugués
Repository:
73
Subject:
Gestão de marketing
/
Publicidade
/
Estratégias de marca
/
Motivação do consumidor
/
Product placement
/
Brand love
/
Emotional relationships
/
Effects and replies
/
Marketing and advertising techniques
/
Consumer vs. brand
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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