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Subject:
Proximidade
Subject:
Credibility
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Inglés
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Title:
CEO sociability: path towards brand equity and brand relationship
Author:
Rondão, Pedro Miguel Lopes
Language:
Inglés
Repository:
73
Subject:
Sociability
/
Brand equity
/
Chief executive officers
/
Marketing
/
Brand relationship
/
Credibility
/
Approachability
/
Sociabilidade
/
Diretores executivos
/
Relação de marca
/
Credibilidade
/
Proximidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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