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Álvarez Rodríguez, Víctor
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Subject:
Narrative
Subject:
Advertising
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Title:
Las narrativas expandidas a través del product placement inverso: el caso de las zapatillas NikeMAG / The expanded narratives through the reverse product placement: the case of NikeMAG shoes
Author:
Álvarez Rodríguez, Víctor
Language:
Español
Repository:
30
Subject:
Narrativa
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publicidad
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transmedia
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product placement
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product placement inverso
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Narrative
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