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Repository
73
(4)
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Author
Bandeira, Patrícia Alexandra Santos
(1)
Monin, Caroline Claire Marie
(1)
Silva, Catarina Fernandes da Costa e
(1)
Yuan Jing
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M310
(4)
Marketing
(4)
Brand love
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Marca
(2)
Adaptação
(1)
Brand experience
(1)
Brand personality
(1)
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Year
2019
(4)
2022
(4)
2020
(2)
2018
(1)
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Tesis
(4)
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Language
Inglés
(3)
Portugués
(1)
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Your search
Subject:
Marketing mix
Subject:
Marketing
Subject:
M310
Year:
2022
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Title:
How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author:
Yuan Jing
Language:
Inglés
Repository:
73
Subject:
Brand personality
/
Brand experience
/
Brand love
/
Product involvement
/
Marketing
/
Marca
/
Comportamento do consumidor
/
Satisfação do consumidor
/
Tomada de decisão
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Fatores de valor na perspetiva dos clientes da ZARA e da H&M
Author:
Bandeira, Patrícia Alexandra Santos
Language:
Portugués
Repository:
73
Subject:
Valor
/
Perceção de valor
/
Recomendação
/
Fast-fashion
/
ZARA
/
H&M
/
Value
/
Perception of value
/
Recommendation
/
Gestão da marca
/
Valor da marca
/
Satisfação do cliente
/
Fidelidade à Marca
/
Marketing
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M10
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A comparison on the perception of brand love: developed economies vs emerging economies
Author:
Silva, Catarina Fernandes da Costa e
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Emerging economies
/
Developed economies
/
Corporate social responsability
/
Economia emergente
/
Economias desenvolvidas
/
Responsabilidade social das empresas
/
Marketing
/
Marca
/
Estratégias de marca
/
Adaptação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
F6
/
M140
/
M160
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
F International economics
Acceder
Title:
Le Cocoon-coworking: innovative business plan
Author:
Monin, Caroline Claire Marie
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Coworking
/
Community
/
Values
/
Marketing
/
Plano de negócio
/
Start-up
/
Trabalho
/
Relação trabalho-família
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M130
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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