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Subject: Marketing estratégico Repository: 73 Document Type: Artículo

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Title: Estratégias de marketing para turismo internacional
Author: Rita, Paulo
Language: Portugués
Repository: 73
Subject: Turismo internacional / Estratégia / Marketing / Organizações nacionais de turismo

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Title: O turismo em perspectiva: caracterização e tendências do mercado internacional
Author: Rita, Paulo
Language: Portugués
Repository: 73
Subject: Turismo / Mercado internacional / Marketing

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Title: A conceptual approach for cannibalism between goods
Author: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Cannibalism / New products / Marketing / Innovation

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Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

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Title: Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.
Language: Inglés
Repository: 73
Subject: Virtual reality / Simulated realities / Marketing / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Satisfaction with higher education: critical data for student development?
Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.
Language: Inglés
Repository: 73
Subject: Higher education policy/development / Marketing / Student experience / Student to staff feedback / Widening access/participation

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Title: "Marketing" e cidadania: segmentação e tipologia dos abstencionistas em Portugal
Author: Reto, L. / Sá, J.
Language: Portugués
Repository: 73
Subject: Marketing / Cidadania / Abstenção / Eleições / Voto / Participação política / Marketing político

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Title: Posicionamento de produtos ético-farmacêuticos: do conceito ao modelo
Author: Proença, Reinaldo
Language: Portugués
Repository: 73
Subject: Marketing / Estratégia / Produtos ético-farmacêuticos / Modelo de posicionamento

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Title: Buyer-seller conflict and cooperation in marketing channels: port wine distribution
Author: Crespo de Carvalho, J. / Sequeira, L.
Language: Inglés
Repository: 73
Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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