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73 (3)

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Marques, Inês Conde Rodrigues Coutinho (1)
Mendes, Sara Vaz de Barros Nunes (1)
Neves, Hélder António (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
M31 (3)
Marketing (3)
Brand awareness (1)
Branding (1)
Communication (1)
Comportamento do consumidor (1)
Comunicação organizacional (1)
Crisis communication (1)

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2018 (3)
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Subject: Marketing Subject: M31 Year: 2018 Year: 2020 Year: 2019 Language: Inglés

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1-3 from 3 results (0.008 seconds)

Title: Bandida do pomar: breaking the status quo through communication strategy
Author: Marques, Inês Conde Rodrigues Coutinho
Language: Inglés
Repository: 73
Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author: Mendes, Sara Vaz de Barros Nunes
Language: Inglés
Repository: 73
Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: In the eye of the (fire) storm: better safe or sorry?
Author: Neves, Hélder António
Language: Inglés
Repository: 73
Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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