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73
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Author
Cortez, P.
(2)
Moro, S.
(2)
Rita, P.
(2)
Amado, A.
(1)
Eloy, S.
(1)
Guerreiro, J.
(1)
Langaro, D.
(1)
Loureiro, S. M. C.
(1)
Panchapakesan, P.
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Marketing
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Text mining
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Banking
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Big data
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Divide and conquer
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Subject:
Marketing
Document Type:
Artículo
Language:
Inglés
Year:
2018
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Title:
Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author:
Loureiro, S. M. C.
/
Guerreiro, J.
/
Eloy, S.
/
Langaro, D.
/
Panchapakesan, P.
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Simulated realities
/
Marketing
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author:
Moro, S.
/
Cortez, P.
/
Rita, P.
Language:
Inglés
Repository:
73
Subject:
Banking
/
Data mining
/
Divide and conquer
/
Feature selection
/
Marketing
/
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
Acceder
Title:
Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author:
Amado, A.
/
Cortez, P.
/
Rita, P.
/
Moro, S.
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Literature analysis
/
Research trends
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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