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73 (5)

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Cavalheiro, Bernardo Miguel Pereira (1)
Pereira, Joana Cardoso Fava Reis (1)
Pina, Lídia Silveira (1)
Santos, Joana Fonseca dos (1)
Teixeira, Diana Von-Haff Lopes (1)

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Consumidor (5)
Marca (5)
Comunicação (2)
Domínio/Área Científica::Ciências Sociais (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
M37 (2)
Marketing (2)
Rede social (2)
Social networks (2)

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2018 (5)
2017 (2)
2019 (2)
2007 (1)
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2021 (1)

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Inglés (5)

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Subject: Marca Subject: Consumidor Year: 2018 Language: Inglés

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Title: Spatio-temporal distribution analysis of brand interest in social networks
Author: Teixeira, Diana Von-Haff Lopes
Language: Inglés
Repository: 73
Subject: Topic modelling / Topics evolution / Brand interest / Spatio-temporal analysis / Topic analysis / Social networks / Rede social / Marca / Consumidor / Text mining / Framework / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias

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Title: The perception of active listening practice on social networks as a determinant of brand engagement
Author: Pina, Lídia Silveira
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Consumidor / Marca / Rede social / Consumer-brand relationship / Social networks / Online consumer brand engagement / Active listening / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Let’s put a smile…on that brand!
Author: Cavalheiro, Bernardo Miguel Pereira
Language: Inglés
Repository: 73
Subject: Comunicação / Tecnologia digital / Atitude / Consumidor / Marca / Interação simbólica / Comunicação mediada por computador / Emoji / Personalidade de marca / Perceção da marca / Crise de produto / Computer mediated communication / Brand personality / Brand perception / Product-harm crisis / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Developling a communication strategy to enter the mariculture market
Author: Pereira, Joana Cardoso Fava Reis
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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