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2017
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Title:
The perception of active listening practice on social networks as a determinant of brand engagement
Author:
Pina, Lídia Silveira
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Consumidor
/
Marca
/
Rede social
/
Consumer-brand relationship
/
Social networks
/
Online consumer brand engagement
/
Active listening
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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