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73 (2)

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Marques, Maria Inês Lameiras (1)
Menezes, Inês Furtado (1)

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Marca (2)
Marketing (2)
Brand Awareness (1)
Brand Loyalty (1)
Community engagement (1)
Comportamento do consumidor (1)
Comunidade virtual (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Engagement (1)
Estratégias de marketing (1)

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Subject: Marca Subject: Marketing Year: 2017 Year: 2019 Document Type: Tesis

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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author: Menezes, Inês Furtado
Language: Inglés
Repository: 73
Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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