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73 (2)

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Author

Guérin, Aude Louise (1)
Lameiras, Márcio André Dias (1)

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Brand (2)
Competitividade (2)
Marca (2)
Banco (1)
Bank (1)
Business Administration (1)
Competitiveness (1)
Domínio/Área Científica::Ciências Sociais (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Economia financeira (1)

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Subject: Marca Subject: Competitividade Year: 2018 Year: 2019

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Title: Inovação e mudança na banca portuguesa: Marcas comerciais como indicador empresarial e sectorial
Author: Lameiras, Márcio André Dias
Language: Portugués
Repository: 73
Subject: Economia financeira / Economia monetária / Banco / Inovação / Competitividade / Internacionalização / Marca / Portugal / Bank / Innovation / Competitiveness / Internationalization / Brand / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / O30 / G20 / L80 / O Economic development, innovation, technological change, and growth / G Financial economics / L Industrial organization

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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

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