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73 (1)

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Yuan Jing (1)

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Brand experience (1)
Brand love (1)
Brand personality (1)
China (1)
Comportamento do consumidor (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Marca Subject: China Repository: 73 Language: Inglés Document Type: Tesis

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Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author: Yuan Jing
Language: Inglés
Repository: 73
Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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