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Repository
73
(8)
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Author
Bilro, Ricardo Jorge Godinho
(1)
Carvalho, Marta Fevereiro
(1)
Fialho, Catarina Pina
(1)
Lima, Ana Patrícia Pinto de
(1)
Moreira, Filipa Dias Duarte
(1)
Silva, Pedro Miguel Catarino da
(1)
Teixeira, Francisco Marques Antunes Cappelle
(1)
Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
(1)
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Subject
Brand
(8)
Marca
(8)
Product
(2)
Produto
(2)
Advertising through sports
(1)
Brand communities
(1)
Brand equity
(1)
Brand identity
(1)
Brand image perceptions
(1)
City branding
(1)
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Year
2015
(8)
2014
(4)
2016
(4)
2017
(1)
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Tesis
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Portugués
(5)
Inglés
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Subject:
Marca
Subject:
Brand building
Document Type:
Tesis
Year:
2015
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Title:
007: a marca que nunca morre
Author:
Moreira, Filipa Dias Duarte
Language:
Portugués
Repository:
73
Subject:
Marca
/
Identidade da marca
/
Produto
/
Product placement
/
Brand
/
Brand identity
/
Product
Acceder
Title:
Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica
Author:
Teixeira, Francisco Marques Antunes Cappelle
Language:
Portugués
Repository:
73
Subject:
Marketing Desportivo
/
Marketing Internacional
/
Internacionalização
/
Marca
/
Sports Marketing
/
International Marketing
/
Internationalization
/
Brand
Acceder
Title:
Plano de comunicação para negócio Wanna
Author:
Silva, Pedro Miguel Catarino da
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Design
/
Empreendedorismo
/
Estratégias de comunicação
/
Brand
/
Personal brand
/
Freelancing
/
Communication pan
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
O desporto como plataforma de comunicação
Author:
Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
Language:
Portugués
Repository:
73
Subject:
Marca
/
Comunicação
/
Desporto
/
Publicidade através do desporto
/
Brand
/
Communication
/
Sports
/
Advertising through sports
Acceder
Title:
Macao as a brand : can city branding change Macao’s image perceptions?
Author:
Carvalho, Marta Fevereiro
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand image perceptions
/
Differentiation
/
City branding
/
Marca
/
Percepções da imagem de marca
/
Diferenciação
/
Marca da cidade
Acceder
Title:
A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author:
Lima, Ana Patrícia Pinto de
Language:
Portugués
Repository:
73
Subject:
Marca
/
Valor da marca
/
Comunidades de marca
/
Consumidor
/
Produto
/
Brand
/
Brand equity
/
Brand communities
/
Consumer
/
Product
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
Title:
Create, build and manage online brands for internet companies
Author:
Bilro, Ricardo Jorge Godinho
Language:
Inglés
Repository:
73
Subject:
Internet marketing
/
Online marketing
/
Digital marketing
/
Brand
/
Online brand management
/
Marketing de internet
/
Marketing online
/
Marketing digital
/
Marca
/
Gestão de marcas online
Acceder
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