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Title:
Relación de los constructos que definen el Brand Equity desde un enfoque formativo de la marca YAMAHA en personas de 18 a 70 años en la ciudad de Bogotá
Author:
Moncayo Henríquez, Paul Santiago
Language:
Español
Repository:
40
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Notoriedad
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Asociación
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Brand Equity
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Marketing
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Products
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Consumer loyalty
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Consumers preferences
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Consumer behavior
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