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73 (2)

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Author

Hebler, Laura Andreea (1)
Pinote, Ana de Noronha (1)

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Comportamento do consumidor (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
M37 (2)
Marketing (2)
Publicidade (2)
Advertisement including disability (1)
Advertising (1)
Atitudes (1)
Attitudes (1)

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2021 (2)
2017 (1)
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Subject: M37 Subject: Publicidade Subject: Marketing Year: 2021

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Title: A análise da influência da publicidade com portadores de deficiência na compra
Author: Hebler, Laura Andreea
Language: Portugués
Repository: 73
Subject: Deficiência / Publicidade / Marketing / Comportamento do consumidor / Publicidade com portadores de deficiência / Compra / Atitudes / Disability / Advertisement including disability / Purchase / Attitudes / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author: Pinote, Ana de Noronha
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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