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Repository
73
(21)
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Author
Andrade, Serenela Alves de
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Costa, Inês Oliveira Milheiro da
(1)
Faria, Rita Meireles Alves Tamagnini
(1)
Figueira, Lisandra Josefa Abreu
(1)
Gonçalves, Sara Martins
(1)
Guerreiro, Carolina Vasconcelos Marcelino Loia
(1)
Hofrichter, Jannick
(1)
Magalhães, João Pedro Henriques
(1)
Martins, Miguel Ângelo
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(21)
M31
(21)
M37
(21)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(18)
Marketing
(11)
Comportamento do consumidor
(7)
Consumidor
(4)
Publicidade
(4)
Advertising
(3)
Brand love
(3)
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Year
2019
(21)
2018
(12)
2020
(7)
2021
(6)
2022
(2)
2017
(1)
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Document Type
Tesis
(21)
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Language
Inglés
(21)
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Your search
Subject:
M37
Subject:
M31
Year:
2019
Language:
Inglés
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21
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Title:
What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author:
Guerreiro, Carolina Vasconcelos Marcelino Loia
Language:
Inglés
Repository:
73
Subject:
Customer
/
Behavior loyalty
/
Pingo Doce
/
Consumidor
/
Comportamento
/
Lealdade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing plan for Redken Brews launch
Author:
Santos, Daniel Loivos dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Professional hair market
/
Marketing-mix
/
Men's grooming
/
Plano de marketing
/
Estratégias de marketing
/
Marketing mix
/
Análise de mercado
/
Marca comercial
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Marketing budget optimisation: key metrics and trends, according to specialists
Author:
Magalhães, João Pedro Henriques
Language:
Inglés
Repository:
73
Subject:
Marketing budget optimisation
/
Real-time delphi
/
Marketing metrics
/
Marketing trends
/
Marketing
/
Gestão de marketing
/
Gestão orçamental
/
DELPHI
/
Modelos de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How rebranding affects the brand equity of a private label brand
Author:
Faria, Rita Meireles Alves Tamagnini
Language:
Inglés
Repository:
73
Subject:
Private label brand
/
Rebranding
/
Brand equity
/
Identidade de marca
/
Valor da marca
/
Marketing
/
Comportamento do consumidor
/
Estudo de casos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of celebrities vs youtubers on brand trust, brand love and brand loyalty
Author:
Gonçalves, Sara Martins
Language:
Inglés
Repository:
73
Subject:
YouTube
/
Brand trust
/
Brand love
/
Brand loyalty
/
Confiança na marca
/
Amor à marca
/
Lealdade à marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Cruise tourism: factors influencing the intention to return to Lisbon destination
Author:
Figueira, Lisandra Josefa Abreu
Language:
Inglés
Repository:
73
Subject:
Cruise tourism
/
Image formation process
/
Destination Image
/
Pride
/
Prestige of the destination
/
Prestige of the cruise
/
Intention to return
/
Turismo
/
Comportamento do consumidor
/
Marketing turístico
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In-company project: an integrated communication plan to increase the usage of the e-floater sharing service in Lisbon
Author:
Hofrichter, Jannick
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
B2C marketing
/
IMC
/
Shared mobility
/
Electric micro scooter
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M16
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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