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Repository
73
(10)
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Author
Abreu, Francisca Teresa Teixeira Esteves Cancela de
(1)
Amaral, Maria de Almeida e Silva Branco
(1)
Guedes, Leonor Carrilho
(1)
Guftométros, Myron
(1)
Macau, Diana Lourenço
(1)
Mealha, Marta Casaca
(1)
Monin, Caroline Claire Marie
(1)
Moura, Inês Filipa de Sousa
(1)
Pontes, Alexandre Pamplona Ramos de Oliveira
(1)
Silva, Teresa Baeta da
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(10)
M310
(10)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(5)
Marketing
(5)
M390
(4)
Domínio/Área Científica::Ciências Sociais
(3)
Portugal
(3)
Rede social
(3)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
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2018
(10)
2019
(8)
2017
(2)
2021
(2)
2022
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2020
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Tesis
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Inglés
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Your search
Subject:
M310
Year:
2018
Document Type:
Tesis
Language:
Inglés
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10
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Title:
Understanding the receptivity of users towards a marketing campaign on Tinder
Author:
Mealha, Marta Casaca
Language:
Inglés
Repository:
73
Subject:
Social media marketing
/
User feedback
/
Tinder
/
Marketing digital
/
Rede social
/
Publicidade
/
Estratégias de marketing
/
Text mining
/
Satisfação do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M300
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How cool is advertising-evoked nostalgia in the eyes of the millennials?
Author:
Amaral, Maria de Almeida e Silva Branco
Language:
Inglés
Repository:
73
Subject:
Advertising-evoked nostalgia
/
Millennials
/
Cool
/
Nostalgia
/
Brand loyalty
/
Perceived authenticity
/
Nostalgic proneness
/
Brand advocacy
/
Brand attachment
/
Marketing
/
Estratégias de marketing
/
Publicidade
/
Emoção
/
Identidade de marca
/
Fidelidade à marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures
Author:
Guftométros, Myron
Language:
Inglés
Repository:
73
Subject:
Cross-cultural
/
Hofstede
/
Social media marketing
/
Consumer behavior
/
Engagement
/
Marketing
/
Meios de comunicação de massas
/
Rede social
/
Diferença cultural
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry
Author:
Moura, Inês Filipa de Sousa
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Companhia aérea
/
Condições atmosféricas
/
Valor da marca
/
Criação de valor
/
Trabalho de projeto
/
Consumer engagement
/
Airlines
/
Atmospherics in-flight characteristics
/
Customer-to-customer interaction
/
Brand experience
/
Brand love
/
Co-creation
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The trend of (no)wnership: non-millennials vs. millennials
Author:
Abreu, Francisca Teresa Teixeira Esteves Cancela de
Language:
Inglés
Repository:
73
Subject:
NOwnership
/
Millennials
/
Cluster analysis
/
Renting
/
Empreendedorismo
/
Inovação
/
Serviços comerciais
/
Geração
/
Motivação do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M200
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A descriptive study on the youth tourism market, based on generation Y travel experiences
Author:
Guedes, Leonor Carrilho
Language:
Inglés
Repository:
73
Subject:
Generation y
/
Generational theory
/
Travel consumers
/
Youth tourism
/
Gestão de marketing
/
Turismo
/
Jovem
/
Comportamento do consumidor
/
Geração Y
/
Teoria geracional
/
Consumidores turismo
/
Turismo juvenil
/
Domínio/Área Científica::Ciências Sociais
/
M310
/
Z310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
Title:
Independent music artists and their access to distribution and communication channels
Author:
Pontes, Alexandre Pamplona Ramos de Oliveira
Language:
Inglés
Repository:
73
Subject:
Recorded music indutry
/
Communication Channels
/
Distribution Channels
/
Indepent artists
/
Marketing
/
Mercado da música
/
Tecnologia digital
/
Indústria da comunicação
/
Rede de comunicação
/
Artista
/
Portugal
/
Indústria musical
/
Canais de comunicação
/
Canais de distribuição,
/
Artistas independentes
/
Domínio/Área Científica::Ciências Sociais
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Le Cocoon-coworking: innovative business plan
Author:
Monin, Caroline Claire Marie
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Coworking
/
Community
/
Values
/
Marketing
/
Plano de negócio
/
Start-up
/
Trabalho
/
Relação trabalho-família
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M130
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring antecedents and outcomes of perceived authenticity by tourists at lisbon museums
Author:
Macau, Diana Lourenço
Language:
Inglés
Repository:
73
Subject:
Atmospheric cues
/
Authenticity
/
Pride
/
Behavioral intentions
/
Museum
/
Marketing turístico
/
Oferta turística
/
Procura turística
/
Produto turístico
/
Museu
/
Satisfação do consumidor
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Digital strategy in master programs in management in Portugal
Author:
Silva, Teresa Baeta da
Language:
Inglés
Repository:
73
Subject:
Management
/
Higher education marketing
/
Masters in management in Portugal
/
Master programs in management
/
Marketing strategy in higher education in Portugal
/
Digitalization in universities and institutions
/
Social Media
/
Digital
/
Globalization
/
Internet
/
Quality evaluation and mobile business
/
ICT Management
/
Gestão
/
Marketing
/
Ensino superior
/
Digitalização
/
Rede social
/
Avaliação da qualidade
/
Globalização
/
Portugal
/
Domínio/Área Científica::Ciências Sociais
/
M100
/
M150
/
M160
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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