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Repository
73
(8)
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Author
Drumond, Daniel Sousa
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Menezes, Inês Furtado
(1)
Pereira, Joana Cardoso Fava Reis
(1)
Pinto, Inês Ferreira Lourenço
(1)
Rodrigues, Sara Alexandra Gonçalves
(1)
Serra, Jessica Maria
(1)
Simões, Mafalda dos Santos
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(8)
M31
(8)
M37
(8)
Marketing
(5)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(4)
Estratégias de marketing
(3)
Brand awareness
(2)
Communication
(2)
Comportamento do consumidor
(2)
Comunicação
(2)
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Year
2017
(8)
2018
(8)
2021
(2)
2019
(1)
2020
(1)
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Document Type
Tesis
(8)
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Language
Inglés
(8)
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Your search
Subject:
M31
Subject:
M37
Document Type:
Tesis
Year:
2017
Language:
Inglés
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8
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Title:
An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers
Author:
Drumond, Daniel Sousa
Language:
Inglés
Repository:
73
Subject:
Product placement
/
Communication
/
Brand recognition
/
Brand awareness
/
Marketing
/
Estratégias de marca
/
Imagem de marca
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
New trends in store atmosphere: an application to the banking sector
Author:
Simões, Mafalda dos Santos
Language:
Inglés
Repository:
73
Subject:
Store atmosphere
/
Future trends
/
Banking
/
Customer experience
/
Marketing de serviços
/
Sector bancário
/
Ambiente
/
Inovação tecnológica
/
Satisfação do cliente
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
O3
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
Raising your arms towards branding: how Narta found its place in a mature market
Author:
Gonçalinho, David José do Carmo Chalbert Cardeira
Language:
Inglés
Repository:
73
Subject:
Branding
/
Brand experience
/
Brand awareness
/
Brand communication
/
Comunicação
/
Estratégias de marketing
/
Publicidade
/
Marca comercial
/
Marketing de produtos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Costumer journey: a new approach for retailers
Author:
Rodrigues, Sara Alexandra Gonçalves
Language:
Inglés
Repository:
73
Subject:
Customer jorney
/
Customer experience
/
Touchpoints
/
Food Retail
/
Marketing
/
Consumidor
/
Venda a retalho
/
Comércio alimentar
/
Estratégias competitivas
/
Percurso do consumidor
/
Experiência do consumidor
/
Pontos de contacto critico
/
Retalho alimentar
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Developling a communication strategy to enter the mariculture market
Author:
Pereira, Joana Cardoso Fava Reis
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Communication
/
Media
/
Fish
/
Mariculture
/
Estratégias de comunicação
/
Plano de marketing
/
Marca
/
Empresa de pesca
/
Consumidor
/
Trabalho de projeto
/
Estratégia
/
Comunicação
/
Maricultura
/
Peixe
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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