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Repository
73
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Author
Amorim, Cátia Sofia Ladeira
(1)
Matos, Sara Filipa Lourenço de
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Gestão de marketing
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M30
(2)
M31
(2)
Advertising campaigns
(1)
CRM - Customer Relationship Management
(1)
Celebrities
(1)
Comportamento do consumidor
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Consumer Brand Engagement
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2019
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Subject:
M31
Subject:
M30
Repository:
73
Document Type:
Tesis
Language:
Portugués
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Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Plano de marketing: sistematização de um plano de ação como proposta de valor no desenvolvimento da Inapa Packaging
Author:
Amorim, Cátia Sofia Ladeira
Language:
Portugués
Repository:
73
Subject:
Distribuição
/
Marketing
/
Estratégia
/
Gestão da relação com o cliente
/
Satisfação de clientes
/
Experiência de compra
/
Segmentação
/
Marketing B2B
/
Packaging
/
Strategy
/
Marketing plan
/
Marketing Mix B2B
/
CRM - Customer Relationship Management
/
Gestão de marketing
/
Plano de marketing
/
Marketing mix
/
Embalagem
/
Estudo de casos
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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