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Repository
73
(3)
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Author
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Hebler, Laura Andreea
(1)
Matos, Sara Filipa Lourenço de
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M31
(3)
M37
(3)
Publicidade
(3)
Comportamento do consumidor
(2)
Advertisement including disability
(1)
Advertising campaigns
(1)
Atitudes
(1)
Attitudes
(1)
Brand awareness
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Year
2018
(3)
2021
(3)
2017
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2019
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Portugués
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Subject:
M31
Subject:
Publicidade
Repository:
73
Year:
2021
Year:
2018
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Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Raising your arms towards branding: how Narta found its place in a mature market
Author:
Gonçalinho, David José do Carmo Chalbert Cardeira
Language:
Inglés
Repository:
73
Subject:
Branding
/
Brand experience
/
Brand awareness
/
Brand communication
/
Comunicação
/
Estratégias de marketing
/
Publicidade
/
Marca comercial
/
Marketing de produtos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A análise da influência da publicidade com portadores de deficiência na compra
Author:
Hebler, Laura Andreea
Language:
Portugués
Repository:
73
Subject:
Deficiência
/
Publicidade
/
Marketing
/
Comportamento do consumidor
/
Publicidade com portadores de deficiência
/
Compra
/
Atitudes
/
Disability
/
Advertisement including disability
/
Purchase
/
Attitudes
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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