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73 (1)

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Pacheco, Mariana Gomes (1)

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Confiança verde (1)
Consumer brand engagement (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Engagement do consumidor (1)
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Subject: M14 Year: 2022

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Title: The impact of greenwashing perception on green purchasing intentions: the mediating role of green trust, consumer brand engagement and green word-of-mouth and the moderating role of product involvement
Author: Pacheco, Mariana Gomes
Language: Inglés
Repository: 73
Subject: Green marketing / Greenwashing / Green trust / Green word-of-mouth / Green purchasing intentions / Consumer brand engagement / Product involvement / Marketing verde / Word-of-mouth verde / Intenções de compra verde / Confiança verde / Engagement do consumidor / Envolvimento com o produto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M14 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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